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Growing Your Business via Social Media

Business Tips from Austin Beauty School

A few decades back, a teacher from a beauty school in Austin, TX may not have even uttered the words social media in class. But during the last few years, social media has made such a huge impact in everyone’s lives – that business owners will be amiss not to take advantage of its popularity. If you’re the owner of a salon or spa business, for example, you can promote your brand by launching a full-blast social media campaign. Unlike TV, print or radio ads, you won’t have to spend too much – some campaigns can even be launched with almost zero cost. The impact is nonetheless there, especially if you stumble upon a gem of a viral video or a clever Instagram post that will be shared by thousands of users on the site. Here, we will take a look at the ways that you can grow your salon or spa business with the help of social media.

Techniques for Growing Your Salon or Spa Business through Social Media

Whether you’re fresh out of a beauty school near Austin, TX or if you have been in the spa business for quite a while now, here are some ways for you to utilize social media to grow your endeavor:

• Start stamping your online presence by creating an official Facebook account.
If you’re an entry-level employee at a salon but you would like to have your very own business one day, you can already start establishing a name for yourself. Create an ‘official’ Facebook account where you can tell the site’s users about where you are working, what your specializations are, and even what you look like by posting pictures of what you look like while working. Facebook is a great avenue for you to directly reach out to your customers.

If you’re the owner or manager of a salon or spa business, you can use your official Facebook account to directly talk to your clients. On the “About” part of your page, you can post your business address, phone number, and website. You can also encourage users to leave positive reviews of their experience while dealing with your company.

• Tweet!
A full-blast social media campaign will not be complete without Twitter. Use the same logo that you are using on your Facebook account for consistency. Make sure to Tweet regularly so that your followers can feel your social media presence.

• Capture the imagination of your social media followers by creating posts on Instragram, Flickr, Pinterest, or Tumblr.
Social media users are a visual bunch, so make sure to give them plenty of eye-catching content to like and share. Salon owners can post amazing before-and-after photos of client makeover or hair styling sessions. On Pinterest, you can post helpful content about how to DIY a certain hairstyle, for example. On Tumblr, you can post a blog entry about a client’s amazing massage experience. Make the caption catchy, and the image should speak for itself.

• Other ways to grow your salon or spa business through social media.
Aside from the most popular social media sites, you can use apps and websites to boost your online presence. For instance, if you would like to make your client booking process more efficient, make use of apps like Booker. Gather as many positive Yelp reviews as you can to cement your reputation in the industry. Of course, it also pays to have your very own website.

According to Lockhart-Meyer, the average hair and beauty business loses between 10% and 25% of its clients each year. Don’t let this happen to you! If you’re a graduate of an Austin, Texas beauty school or if you are managing a spa or salon, harness the power or social media to grow your business.