Cosmetologist marketing is probably easier than you think, especially once you get started and overcome any fears you have. Utilizing the tips below typically makes it much easier to win clients and generate additional income. It’s all just a matter of attentive listening, providing excellent advice and up-selling. You can do it! Please note, this method is the easiest way to increase your income significantly without raising your rates.
What Is Up-Selling
Up-selling is offering additional products or services which compliment something your client is already interested in or is going to buy. To get the best results, Bidsketch.com advises that an up-sell needs to be:
- relevant
- irresistible
- valuable
For example, you might offer a discounted mini makeover with the purchase of a haircut. Another idea is to run a special on nail polish for anyone who comes in for a manicure. Honestly, the possibilities are almost endless. Don’t get the term “up-sell” confused with “cross-sell.” A cross-sell is something generally offered to entice a client to make an appointment in the near future.
Choosing an Up-Sell
It’s a good idea to listen to each client before offering an up-sell. Why? Everyone has different needs. Your client will definitely appreciate the extra attention she receives. Providing personal advice shows that you really care and helps to ensure repeat visits as well.
Never offer more than one product per visit, unless you’re promoting some type of discounted product. You don’t want clients to think you’re being pushy.
Pricing an Up-Sell
According to David Anderson, of DavidAndersonWealth.com, the ideal price point of the upsell you’re offering should be approximately 30% of what the customer is already purchasing. You’ll find that the majority of your clients are comfortable with that amount and typically feel as though they’re getting a fantastic deal.
Promoting an Up-Sell
Of course, the best time to promote an up-sell is when the client is in your chair. However, you can also use this method on social media platforms or via any emails you send out from time to time. It’s a proven fact that everyone loves to save money. So, offering a discount might be just enough incentive for someone, who is hesitating, to pick up the phone and make an appointment.
Do you Want to Learn More Cosmetologist Marketing Tips?
Running a successful beauty salon is no simple feat. It requires staff that is hard-working, efficient, and able to satisfy their clients. Making sure that every client is happy requires more than just technical skills.
At Avenue Five Institute, in addition to our top notch training for cosmetology, we have partnered with Nuts and Bolts, one of the most respected business training programs in the industry, to provide students with professional development that helps to build careers. If you’re ready to take your career to the next level, get in touch with us today for more information, or schedule a tour of our campus.
