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How to Come Up with Your Very Own Signature Spa Treatment

Helpful Advice from Your Massage School in Austin, TX 

Are you fresh out of a massage school in Austin, TX and you’re dreaming of putting up your very own spa business? Or maybe you have been a massage therapist for a good number of years now and you’re thinking of venturing out into something more exciting, so you want to build a spa establishment from the ground up? If you belong to any of these two categories, one of the many things that you need to think about is which signature spa treatment you will offer to your clients.

A collage of photos showing a client getting different massage techniques.

The beauty, relaxation, and wellness industry have been thriving for the past few years because more and more people are becoming conscious about their overall well-being. Thanks to more educational institutions offering courses related to massage therapy, students are becoming interested as well in starting a career in the field. Here, we will take a look at how you can come up with your very own signature spa treatment should you decide to be in the spa business, now or in the near future.

Tips to Remember when Thinking of a Signature Spa Treatment for Your Business

Graduates of a massage school in Austin, TX would know that the competition in this line of business is tough. However, it does not mean that you cannot do anything to keep up with them. All you need is a bit of creativity in coming up with a signature spa treatment that you can offer to your existing or future clients. Take a look at our top tips:

  • Which spa treatment is your favorite?

Again, keep in mind that there are many competitors who are offering more or less the same set of spa treatments and services. What will make you stand out is the signature spa treatment that you will offer? What’s your personal favorite? If you have herbal or ornamental plants at home, maybe you can come up with a unique blend of ingredients that you can blend into a soothing mixture to use during a massage session. Or maybe you’re good at mixing essential oils. You can come up with a signature mixture of essential oils with a scent that clients will not forget, and this will make your aromatherapy treatments a hit with clients. Go with your personal favorites first and take a cue from that.

  • What kind of massage do you think appeals to all senses?

Next, think of a spa treatment that appeals to the senses. If it’s a massage treatment that you are thinking of, the sense of touch is a given but what about teasing the sense of smell as well? Relaxation is the primary purpose of a massage, and if you’d like to quiet an overactive mind, you can combine the massage session with soothing music featuring the sounds of nature.

  • What kind of an audience does your spa establishment attract in the first place?

The average business involved in offering hair, beauty, and spa services actually lose between 10% and 25% of their clients each year. You don’t want to fall under this category, so it pays to know exactly what kind of audience you would like to attract to your business. Rather than focusing on newcomers, make sure that you are building a slew of clients who enjoy and are loyal to your business, and are more than happy to recommend you to their friends.

  • How about offering loyal customers a free taste of your signature spa treatment?

After coming up with a signature spa treatment, test it by offering it to your loyal clients for free. Later on, think of ways to expand your marketing efforts. For this, social media is at your disposal – it’s free and easy to use, and it helps you actively engage with your clients. Modern massage schools in Austin, TX most likely teach social media marketing techniques to their students.

Lastly, include your new signature spa treatment with the rest of the traditional spa services, and you now have a menu of options that your clients can happily choose from.

If you are interested in learning massage therapy, then consider attending our massage school in Austin, TX! Check out our Massage Therapy Program today!