The following marketing tips for beauty and wellness professionals will help you attract new clients regardless if you are first starting out or have been in the business for years.
1. Set Up Social Media
Social media is a leading platform for people to find beauty professionals. That’s why setting up an account where you can show off your work and different styles or services you offer is one of the best marketing tips for beauty and wellness professionals.
Post often using geotags and hashtags, and always ask if you can tag your clients, too. That way, their friends are more likely to see your work, end up on your profile, and slide into your DMs.
2. Create a Selfie Station in Your Salon/Spa
Along the lines of social media, you can encourage your clients to post and share photos of your work by creating a glam selfie station in your salon/spa. Make sure you’ve got a fab background and perfect lighting so that people want to take advantage of it. Consider offering a discount on future services to clients who use the selfie station and then post their photo with a geotag of your salon.
3. Offer Incentives to New Clients
Offer discounts, complimentary services, or other incentives to get new clients in the door. The bigger the deal, the more likely it will drive in customers. Do a great job on these individuals and chances are they’ll turn into returning clients.
4. Run a Groupon
Groupon is a great platform to run your incentive and attract clients that might otherwise never find you. You can limit the number of Groupons sold, so don’t worry about becoming overwhelmed. Plus, you can take away insight from the analytics the platform provides on your deals.
5. Offer Exclusive Deals to Your Subscribers
Offer exclusive deals to current or former clients that subscribe to your email blasts. Send out a monthly email with coupons, or offer discounts on upcoming appointment times that you haven’t booked yet. You can also offer discounts or services in exchange for a shout out on social media.
6. Collect Reviews
Reviews are everything in this day and age. One of the best marketing tips for beauty and wellness professionals is to get good reviews potential clients can refer to. Create a Yelp and/or Google account, or a Facebook page where clients can leave reviews. If someone is happy with your work, make sure to politely ask them if they’d mind leaving you a review. Chances are, a good percentage of your clients would love to give you a shout out in return for a job well done.
7. Show Off Your Education
Potential clients want to know where you learned your stuff and why they should trust you to be their stylist or wellness professional. Show off your credentials on your website, social media platform, and anywhere potential clients will go to learn more about you.
Looking to earn an education in the beauty and wellness industry that you are proud to show off? The first step starts by taking a tour of Avenue Five Institute in Austin, Texas.
Come see what our hands-on training programs are about!