Helpful Tips from the Cosmetology School in Austin
In most YouTube videos, there’s typically a link to subscribe displayed at the end of the video, or under the “Published” section right before the comments. Even the already popular celebrities are doing this, which means that you can never have too many YouTube subscribers. The same thing holds true for all other social media sites.
Maybe this is one topic that not all cosmetology schools in Austin, Texas teach, but it is very important: how to market your salon in social media. In this Twitter, Instagram, Snapchat, and Facebook-obsessed world, the best way to reach out to your target clients for the salon is to be where they already are, which is in social media. Here, we will take a quick look at some of the tips for salon professionals in widening their social media scope in order to promote their business.
Top Tips for Marketing Your Salon in Social Media
Obviously, the first thing that you need to do is to create accounts in as many social media sites as you can – or at least, the most popular ones. As part of your branding, use the same names for consistency. If your salon’s name is X Cuts, for example, you can use the user name xcutssalon on Facebook, Twitter, Instagram, Pinterest, Snapchat, and all the other social media sites. Here are more tips on how you can market your salon on social media:
• Post real-time.
The power of social media is that you can use it on a real-time basis and get instant feedback or reaction from your followers. If you’re holding promotional events which you told your audience about weeks ago, create posts real-time to generate excitement with your followers. You can encourage students of cosmetology schools near Austin, TX as well as your social media followers to use the same hashtag you’re using for the event.
• Have an image-centric social media feed.
The beauty industry is all about image, so pictures will play a huge part in your social media feed. To make your social media accounts as interactive as possible, have a professional photographer take pictures of your stylists, master haircutters, and colorists. Clients do take interest on who will style their hair so it’s better to incorporate their profiles on your website and social media accounts.
On Instagram or Pinterest, post before-and-after pictures of clients who had their hair styled or colored by your stylists. If you have a technician who just did an amazing nail art work, post a photo of that as well. Update your feed regularly and make your Instagram or Pinterest account look amazing visually.
• Make your social media accounts as interactive as possible.
Again, the main advantage of using social media is that you’ll get instantaneous feedback. This means that you can also easily hold contests or inform customers about upcoming promos. Students of cosmetology schools within Austin, TX are already familiar with social media and if you use your accounts here to interact with your target clientele, you can broaden your audience, boost the popularity and increase the chances of success of your salon business.