Considering the sheer amount of opportunity that the growth of the beauty industry represents, there’s never been a better time to begin your own business in the field that you specialize in. Data provided by the U.S. Bureau of Labor Statistics suggest that between 2012 and 2022, more than 130,000 specialists within the beauty industry will be required to meet demand.
This level of consumer need translates into the potential of taking control of your own revenue stream by running your own business. One of the most important part of any beauty business is establishing a strong brand that attracts clients and customers to your spa or salon.
Rather than responding to issues as they pop up, plan your brand-building efforts in advance to visualize potential opportunities or problems regarding the marketing of your business.
Every single piece of advertising, from your logo and website to the copywriting and promotions that you offer, should be seamless with overall branding efforts. Even the receipts you provide and the packaging that you use should fall into an aesthetically consistent pattern.
Researching the market that you plan to sell in provides insight in terms of their wants and needs, as well as the style that you should use in the creation of your branding campaign.
When building your own beauty brand, clients and customers need to understand that you are the biggest advocate of your products and services. The passion that you express towards your own business should be infectious, making customers excited and intrigued about the services your business provides.
Show, rather than tell, people about your passion. Wear the logo of your business everywhere you go. Express the fact that your current style, including nails, makeup or hairstyle, was created by the business that you’ve started. Showing confidence in not only the brand but the results you produce will go a long way in attracting new customers and returning clients.
Social Media and Promotions
The rise of social media sites like Instagram, Facebook and Twitter has allowed individuals to access powerful tools that help make branding campaigns much more successful. Building a community of like-minded people who are interested in beauty trends takes time and effort, but results in a loyal following who are much more likely to use and recommend your brand over other beauty businesses.
Launching promotions that give discounts or small prizes is a great way to attract followers while introducing them to your services. Interested in the potential of the beauty industry?
Avenue Five Institute offers a variety of courses that teaches the best in beauty care as well as the vital details of running the business and growing your brand.
Do You Want to Learn More About Building a Beauty Brand?
Building a beauty brand is no simple feat. It requires staff that is hard-working, efficient, and able to satisfy their clients. Making sure that every client is happy requires more than just technical skills.
At Avenue Five Institute, in addition to our top notch training for cosmetology, we have partnered with Nuts and Bolts, one of the most respected business training programs in the industry, to provide students with professional development that helps to build careers. If you’re ready to take your career to the next level, get in touch with us today for more information, or schedule a tour of our campus.