Networking is an important tool for gaining clients and promoting a business. It’s easy for freelancers to feel like they’re on their own in the business world. But networking opportunities can help you get out and get social while finding new clients. Check out a three great freelance estheticians networking tips, below.
Get Social Online
While face-to-face interactions are the best way to make a connection, social media can be a good alternative. When done well, online profiles can be used to reach a huge audience in record time.
Updating your Facebook status or posting a Tweet can send your message to hundreds of followers, instantly. When setting up your online profiles for networking, keep a few things in mind.
- Create a professional profile, separate from your personal profiles
- Include contact information on each profile to make it as easy as possible for potential clients to get in touch with you.
- Respond to messages as soon as possible. Often, customers will send quick messages on social media, rather than taking the time for a phone call or email. Timely responses let clients know that they’re valued and will keep them coming back.
Use the sites to publicize. Will you be at an event? Offering a holiday special? Make an announcement and encourage others to share your update.
Make Your Information Stand Out
After returning from an event, most of us end up with a stack of business cards that will get put aside. Make your business card stand out, to avoid being another name tossed into a desk drawer. Avoid plain white cards with a simple logo. Find ways to make your card unique. Use colors, images, or a creative tagline. Keep the information short and sweet, including your name and phone number or email address.
When you’ve created a business card, hand it out! Freelance estheticians networking can happen anywhere that you’re willing to strike up a conversation. When a conversation turns to business, be ready and willing to give out your card at a moment’s notice.
Meet Others in the Industry
If a client came to you with a question about a service you don’t offer, who would you recommend? Freelance estheticians networking strategies aren’t just for meeting potential clients. Networking makes you a name that will quickly come to the minds of colleagues when they need to make a reference. Keep the following points in mind in order to be an excellent reference.
• Return the favor. Let others know that you’ll send business their way, when given the opportunity.
• Make your services clear. No one will be able to recommend you if they don’t know exactly what you can do.
• Provide excellent service. When you’re good at what you do, others will be likely to send business your way.
Building a business starts with getting a great education. Enroll in our esthetician courses to get started!